Every brand tracks what you buy. Nobody counts what you put back, or the terms you never read. U Lost Me turns both into a signal companies need to hear, and the money it raises will go to better products and regenerative projects.
Companies spend billions finding out why you buy. Nobody asks why you didn't.
That silent no in the aisle, and the "I agree" you tapped without reading, are two of the most powerful moments a shopper has. Right now they vanish. U Lost Me catches them, counts them, and puts them back in front of the companies who need to hear them. We call it reverse market research, and it will pay for building something better.
Brands lose you in two places: the product itself, and the terms that come with it. U Lost Me has a tool for each, in the same app.
For the stuff you don't buy.
Picked something up, read the label, put it back? Tell them why in about 30 seconds.
The Tease and Seize and U
For the fine print you'd never read.
Terms and conditions are written so you won't read them. We read them for you.
Both speak your language. Flip between Straight Up (plain and professional) and Cheeky (sharp and honest) at any time. Same data underneath, so your answer counts the same either way.
Here's the whole loop, start to finish. Nothing hidden.
You scan a product, or decode some terms, and tell us what lost you.
Thousands of answers combine into totals and trends by product, brand and category.
Soon, companies will be able to buy anonymised reports to learn why they're losing people.
That money backs better products and regenerative projects through SeedTree.
Every scan and every decode earns credits. Bank them and watch them build. As SeedTree grows, your credits turn into agency in the SeedTree ecosystem.
Feedback tools only hear from people who already bought. The reasons people walk away are the most useful thing a company could know, and almost nobody collects them.
An app that decodes other people's fine print had better have good fine print of its own. Here's ours.
What we will sell, once insight reports launch, is the combined picture of why lots of people passed on a product. We'll never sell, rent or share anything that could point back to you, and we won't sell to advertisers or data brokers. We'll update this page before any report is sold.
Before your answer goes anywhere, it's tied to a random device key, not to you. No name, no email, no phone number. Our database only ever sees that key, and any report a brand buys will only ever see combined totals.
You can withdraw consent and delete your data from inside the app at any time. Deleting removes every record tied to your device key. Totals already combined into past reports can't be pulled back out, because by then nothing in them is yours.
Signal Credits show your impact. For now they have no cash value.
U Lost Me is made by SeedTree Earth, which is responsible for your data. While we move the app listings into our own developer accounts, the App Store and Google Play may show our development partner, Ecodia, as publisher. Same app, same rules.
U Lost Me isn't made for children under 13. Questions, access or deletion requests: [email protected]. If we change how we handle data, we'll update this page before the change happens.
Privacy policy last updated 8 October 2026
Yes. No ads, no subscription, no in-app purchases. Down the track it'll be paid for by brands buying anonymised insight reports, not by you.
No. The app creates a random device key so it can count your answers and let you delete them. We never ask for your name, email or phone number.
No. When insight reports launch, they'll contain combined totals only, like "41% of people who passed on this cited hidden sugars." Nothing that could identify you, and never your individual answers.
Credits you earn every time you scan a product or decode some terms. For now they show your impact and have no cash value. Bank them: as the SeedTree ecosystem grows, they'll turn into agency within it.
Product lookups start with Open Food Facts, so food and drink work best right now. You can search by name for other products, and we're widening coverage.
Yes, in beta. Open the web app to use both tools in your browser, no download needed. Your answers count the same as the phone apps'.
SeedTree Earth, an Australian regenerative coordination project. U Lost Me is one of the first seeds in a bigger ecosystem of tools for people who want their everyday choices to grow something better.
Free on iOS and Android. Thirty seconds a scan.
U Lost Me